As we increasingly lean on AI as a trusted ally in our professional and personal lives, we must ponder the implications of our reliance on their capacity to comprehend and craft natural language. What does this mean for our autonomy, creativity, and the very essence of human connection?
Introduction
Large language models (LLMs) and AI chatbots have become woven into the fabric of our workplaces and personal lives, inviting us to reflect on the profound shift in our interaction with technology. As we navigate this new landscape, we find ourselves reevaluating the role of artificial intelligence (AI) in our daily routines. These advancements have not merely changed how we access information, seek advice, and perform research; they have opened a door to an era where insights and solutions are unveiled with remarkable speed and efficiency. As we increasingly lean on AI as a trusted ally in our professional and personal lives, we must ponder the implications of our reliance on their capacity to comprehend and craft natural language. What does this mean for our autonomy, creativity, and the very essence of human connection?
As these AI systems evolve to simulate human-like interactions, an intriguing phenomenon has emerged: people often address AI with polite phrases like “please” and “thank you,” echoing the social etiquette typically reserved for human conversations. This shift reflects a deeper societal change, where individuals begin to attribute a sense of agency and respect to machines, blurring the lines between human and artificial interaction. Furthermore, as AI continues to improve, this trend may lead to even more sophisticated relationships, encouraging users to engage with AI in ways that foster collaboration and mutual understanding, ultimately enhancing productivity and satisfaction in both personal and professional interactions.
With AI entities now entrenched in collaborative environments, one must ask: how do we, as humans, truly treat these so-called conversational agents? Despite AI’s lack of real emotions and its indifference to our so-called politeness, the patterns of user interaction reveal deep-seated beliefs about technology and the essence of human-AI relationships. LLMs are crafted to imitate human communication, creating an illusion of agency that drivers users to apply familiar social norms. In collaborative contexts, politeness becomes not just a nicety, but a catalyst for cooperation, compelling users to extend the very same respectful behavior to AI that they reserve for their human colleagues. [1]
Politeness Towards Machines and the CASA Paradigm
Politeness plays a vital role in shaping social interactions, particularly in environments where individuals must navigate complex power dynamics. It promotes harmony, reduces misunderstandings, and fosters cooperation among participants. Rather than being a rigid set of linguistic rules, politeness is a dynamic process involving the negotiation of social identities and power dynamics. These negotiations are influenced by participants’ backgrounds, their relationships with one another, and the specific context in which the interaction takes place [2].
Extending the concept of politeness to interactions with machines highlights the broader question of social engagement with technology. The Computers Are Social Actors (CASA) paradigm states that humans interact with computers in a fundamentally social manner, not because they consciously believe computers are human-like, nor due to ignorance or psychological dysfunction. Rather, this social orientation arises when people engage with computers, revealing that human-computer interactions are biased towards applying social norms similar to those used in human-to-human communication [3].
The CASA approach demonstrates that users unconsciously transfer rules and behaviours from human-to-human interactions, including politeness, to their engagements with AI. However, research examining young children’s interactions with virtual agents revealed contrasting patterns. Children often adopted a command-based style of communication with virtual agents, and this behaviour sometimes extended to their interactions with parents and educators in their personal lives [4].
Further studies into human-robot interaction have shown that the choice of wake-words can influence how users communicate with technology. For instance, using direct wake-words such as “Hey, Robot” may inadvertently encourage more abrupt or rude communication, especially among children, which could spill over into their interactions with other people. Conversely, adopting polite wake-words like “Excuse me, Robot” was found to foster more respectful and considerate exchanges with the technology [5].
Human-AI Interaction Dynamics
Research demonstrates that attributing agency to artificial intelligence is not necessarily the primary factor influencing politeness in user interactions. Instead, users who believe they are engaging with a person—regardless of whether the entity on the other end is human or computer—tend to exhibit behaviours typically associated with establishing interpersonal relationships, including politeness. Conversely, when users are aware that they are communicating with a computer, they are less likely to display such behaviours [6].
This pattern may help explain why users display politeness to large language models (LLMs) and generative AI agents. As these systems become more emotionally responsive and socially sophisticated, users increasingly attribute human-like qualities to them. This attribution encourages users to apply the same interpersonal communication mechanisms they use in interactions with other humans, thereby fostering polite exchanges.
Politeness in human-AI interactions often decreases as the interaction progresses. While users typically start out polite when engaging with AI, this politeness tends to diminish as their focus shifts to completing their tasks. Over time, users become more accustomed to interacting with AI and the complexity of their tasks may lessen, both of which contribute to a reduction in polite behaviour. For example, a user querying an LLM about a relatively low-risk scenario—such as running a snack bar—may quickly abandon polite language once the context becomes clear. In contrast, when faced with a higher-stakes task—such as understanding a legal concept—users may maintain politeness for longer, possibly due to increased cognitive demands or the seriousness of the task. In such scenarios, politeness may be perceived as facilitating better outcomes or advice, especially when uncertainty is involved.
Conclusion
Politeness in human-AI interactions is shaped by a complex interplay of social norms, individual user characteristics, and system design choices—such as the use of polite wake-words and emotionally responsive AI behaviours. While attributing agency to AI may not be the primary driver of politeness, users tend to display interpersonal behaviours like politeness when they perceive they are interacting with a person, regardless of whether the entity is human or computer.
As AI agents become more emotionally and socially sophisticated, users increasingly apply human-like communication strategies to these systems. However, politeness tends to wane as familiarity grows and task complexity diminishes, with higher-stakes scenarios sustaining polite engagement for longer. Recognizing these dynamics is crucial for designing AI systems that foster respectful and effective communication, ultimately supporting positive user experiences and outcomes.
At the age of fifteen, I secured a summer position at a furniture factory. To get the job, I expressed my interest in technology and programming to the owner, specifically regarding their newly acquired CNC machine. To demonstrate my capability, I presented my academic record and was hired to support a senior operator with the machine.
That summer, I was struck by the ability to control complex machinery through programmed commands on its control board. The design and layout of the interface, as well as the tangible results yielded from my input, highlighted the intersection of technical expertise and thoughtful design. This experience sparked my curiosity about the origins and development of such systems and functionalities.
I have always maintained that design is fundamentally about clarity, how systems make sense and elicit meaningful responses. It involves translating intricate, technical concepts into experiences that are intuitive and accessible. This perspective has guided my approach throughout my career, whether developing an AI-powered dashboard for Air Canada, creating an inclusive quoting tool for TD Insurance, or designing online public services for Ontario.
The central challenge remains consistent: achieving transparency and trust in complex environments. Effective design bridges the gap between people and systems, supporting purposeful engagement.
My observational nature drives me to understand how systems operate, decisions are reached, and individuals navigate complexity. This curiosity informs my design methodology, which begins by analyzing the foundational elements, people, processes, data, and technology, that must integrate seamlessly to deliver a cohesive experience.
To me, design is not merely an aesthetic layer; it serves as the essential framework that provides structure, clarity, and empathy within multifaceted systems. Designing from this perspective, I prioritize not only usability but also alignment across stakeholders and components.
My core design strengths
Throughout my career, I have found that my most effective work comes from applying a set of foundational strengths to every project. These strengths consistently guide my approach and ensure each solution is thoughtful, impactful, and built for real-world complexity.
✓Systems Thinking: I make it a priority to look beyond surface-level interfaces. My approach involves examining how data, people, and technology interact and influence each other within a system. By doing so, I can design solutions that are not only visually appealing but also deeply integrated and sustainable across the entire ecosystem.
✓Human-Centred Design: Every design decision I make is grounded in observation and empathy. I focus on the user’s experience, prioritizing how it feels to engage with the product or service. My aim is to create solutions that resonate with individuals on a practical and emotional level.
✓Accessibility & Inclusion: Designing for everyone is a fundamental principle for me. I strive to ensure that the experiences I create are not just compliant with accessibility standards, but are genuinely usable and fair for all users. Inclusion is woven into the fabric of my process, shaping outcomes that reflect the diversity of people who will interact with them.
✓Storytelling & Visualization: I leverage visual storytelling to simplify and clarify complex ideas. Using visuals, I help teams and stakeholders see both what we are building and why it matters. This approach fosters understanding and alignment, making the design process transparent and purposeful.
✓Facilitation & Collaboration: I believe that the best insights and solutions emerge when diverse voices contribute to the process. By facilitating collaboration, I encourage open dialogue and collective problem-solving, ensuring that outcomes are shaped by a broad range of perspectives and expertise.
If I had to distill all these strengths into a single guiding principle, it would be this: “I design to understand, not just to create.”
My design approach: a cyclical process
Design, for me, is less of a straight line and more of a cycle, a continuous rhythm of curiosity, synthesis, and iteration. This process shapes how I approach every project, ensuring that each step builds upon the previous insights and discoveries.
1. Understand the System: I begin by mapping the entire ecosystem, considering all the people involved, their goals, the relevant data, and any constraints. This foundational understanding allows me to see how different elements interact and influence each other.
2. Observe the Experience: Next, I dedicate time to watch, listen, and learn how people actually engage with the system. Through observation and empathy, I uncover genuine behaviours and needs that may not be immediately apparent.
3. Synthesize & Prioritize: I then translate my findings into clear opportunities and actionable design principles. This synthesis helps to focus efforts on what matters most, guiding the team toward solutions that address real challenges.
4. Visualize the Future: Prototyping and iteration are central to my approach. I work to make complexity feel simple and trustworthy, refining concepts until the design communicates clarity and confidence.
5. Deliver & Educate: Finally, I collaborate with developers, stakeholders, and accessibility teams to bring the vision to life. I also focus on making the solution scalable, ensuring that the impact and understanding extend as the project grows.
Good design isn’t just creative, it’s disciplined, methodical, and deeply human.
Projects that demonstrate impact
Transforming operations at Air Canada
At Air Canada, I was responsible for designing AI dashboards that transformed predictive data into clear, actionable insights. These dashboards provided operations teams with the tools to act quickly and effectively, which resulted in a significant reduction in delay response time, by 25%. This project highlighted the value of turning complex data into meaningful information that drives real-world improvements.
Advancing accessibility at TD Insurance
During my time at TD Insurance, I led an accessibility-first redesign of the Auto and Travel Quoter. My approach was centred on ensuring that the solution met the rigorous standards of WCAG 2.1 AA compliance. The redesign not only made the product fully accessible, but also drove an 18% increase in conversions. This experience reinforced the importance of designing for everyone and demonstrated how accessibility can be a catalyst for business growth.
Simplifying government services for Ontarians
With the Ontario Ministry of Transportation, I took on the challenge of redesigning a complex government service. My focus was on simplifying the process for citizens, making it easier and more intuitive to use. The result was a 40% reduction in form completion time, making government interactions smoother and more efficient for the people of Ontario.
Clarity as a catalyst
What stands out to me about these projects is that each one demonstrates a universal truth: clarity scales. When people have a clear understanding of what they are doing and why, efficiency, trust, and accessibility naturally follow. These outcomes prove that good design is not just about aesthetics, it’s about making information actionable and understandable, leading to measurable impact.
Reflection
The best design doesn’t add more, it removes confusion. It connects people, systems, and intent, turning complexity into clarity.
If your organization is wrestling with complexity, whether that’s data, accessibility, or AI, that’s exactly where design can make the biggest difference.
At Mimico Design House, we specialize in helping teams turn that complexity into clarity, mapping systems, simplifying experiences, and designing interfaces that people actually understand and trust.
Through a combination of human-centered design, systems thinking, and accessibility expertise, I work with organizations to bridge the gap between business strategy and user experience, transforming friction points into moments of understanding.
If your team is facing challenges with alignment, usability, or data-driven decision-making, I’d love to explore how we can help.
You can connect with me directly on LinkedIn or visit mimicodesignhouse.com to learn more about how we help organizations design systems people believe in.
A dashboard must enable the user to gain the information and insights they need “at a glance”, while also enabling them to better perform their tasks, and enhance their user experience overall.
Introduction
Whenever I drive my car, I am reminded of how its dashboard allows me to maintain control and remain aware of all the actions I need to take, while also being able to pay attention to my driving. My car’s dashboard indicates critical information to me like speed, engine oil temperature, and fuel level among other critical information. As the driver, it is essential for me to remain aware of these data points while I focus on the important task of driving, and the actions of other drivers around me.
Like many applications, a car’s dashboard provides insight into the car’s inner workings in a user-friendly and intuitive manner, allowing the user to see and act upon information without needing to understand the technical details or the engineering behind it. This is why designing an application around a dashboard, not the other way around, makes sense in ensuring that the application’s features all cater to the data and information needs of the user.
It is possible to architect an entire application and its features by thinking about the various components that exist on the dashboard, what information they will convey, and how the user will interact with these components. When a dashboard is designed around the user’s needs, the various components of the application must be designed such that they enable the dashboard components to receive the input they need and output the data users expect.
In the age of AI-focused applications that require the design and development of models to support business requirements and deliver valuable insights, designing an effective dashboard focuses AI teams efforts on building models that deliver impactful output, reflected on the dashboard.
Types of dashboards
Dashboard can vary depending on user needs. Those needs can vary depending on whether the dashboard must enable high-level or in-depth analysis, the frequency of data updates required, and the scope of data the dashboard must track. Based on this, dashboards can be categorized into three different categories [1]:
Strategic dashboards: Provide high-level metrics to support making strategic business decisions such as monitoring current business performance against benchmarks and goals. An example metric would be current sales revenue against targets and benchmarks set by the business. A strategic dashboard is mainly used by directors or high-level executives who rely on them to gain insights and make strategic business decisions.
Operational dashboards: Provide real-time data and metrics to enable users to remain proactive and make operational decisions that affect business continuity. Operational dashboards must show data in a clear and easy to understand layout so that users can quickly see and act upon the information displayed. They must also provide the flexibility for users to customize notifications and alerts so that they do not miss taking any important actions. For example, airline flight operations planners may require the ability to monitor flight status and be alerted to potential delays. Some of the metrics a dashboard could show in this case are the status of gate, crew or maintenance operations.
Analytical dashboards: Analytical dashboards use data to visualize and provide insight into both historical and current trends. Analytical dashboards are useful in providing business intelligence by consolidating and analyzing large datasets to produce easy to understand and actionable insights, specifically in AI applications that use machine learning models to product insights. For example, in a sales application the dashboard can provide insight into the number of leads and a breakdown of whether they were generated through phone, social media, email or a corporate website.
Design principles and best practices
Much like a car dashboard, an application dashboard must abstract the complexities of the data it displays to enable the user to quickly and easily gain insights and make decisions. To achieve these objectives, the following design principles and best practices should be considered.
Dashboard “architecture”: It is important to think about what the dashboard must achieve based on the dashboard types describes above. Creating a dashboard with clarity, simplicity, and a clear hierarchy of data laid out for quick assessment, ensures that the information presented on the dashboard does not compete for the user’s attention. A well architected dashboard does not overwhelm the user such that they are unable to make clear decisions. It acts as a co-pilot producing all the information the user needs, when they need it.
Visual elements: Choosing the correct visual elements to represent information on the dashboard ensures that the user can quickly and easily interpret the data presented. Close attention should be paid to:
Using the right charts to represent information. For example, use a pie chart instead of a bar chart if there is a need to visualize data percentages.
Designing tables with a minimal number of columns such that they are not overwhelming to the user, making it harder to interpret them.
Paying attention to color coding ensures that charts can be easily scanned without the user straining to distinguish between the various elements the charts represent. It is also important to ensure that all colors chosen contrast properly with each other and that all text overlaid on top of the charts remains easy to read and accessible.
Providing clear definitions for symbols and units ensures no ambiguity as to how to interpret the data presented on the dashboard.
Customization and interactivity: Providing users with the flexibility to customize their dashboard allows them to create a layout that works best for their needs. This includes the ability to add or remove charts or tables, the ability to filter data, drill down and specify time ranges to display the data, where applicable.
Real-time updates and performance: Ensuring that dashboard components and data update quickly and in real-time adds to the dashboard usability and value. This is best achieved by ensuring an efficient design to the dashboard components, such that they display only the information required unless the user decides to interact with them and perform additional filtering or customization.
When implementing dashboards, the Exploration, Preparation, Implementation and Sustainment (EPIS) framework provides a roadmap for designers and developers to design and develop effective dashboards [2]. Combining human-centered methodology during the exploration and preparation phases of EPIS ensures that the dashboard meets users’ needs and expectations, while implementation science methods are especially important during the implementation and sustainment phases [3]. Care must be taken when implementing dashboards and EPIS provides an excellent framework that will be discussed in more detail in a subsequent article.
Conclusion
I always admire the design, layout, and clarity of the information presented to me on my car’s dashboard. The experience I receive when driving my car, through the clear and intuitive design of its dashboard components and instruments, makes every drive enjoyable. All the information I need is presented in real-time, laid out clearly and placed such that it allows me to focus on the task of driving while also paying attention to how my car is behaving. I can adjust, tune and customize the dashboard components in a way that further enhances my driving experience and adds to my sense of control of the car.
The properties of a car dashboard reflect exactly how an application dashboard must behave. While the user of an application may be using the dashboard under a different context than driving a car, the principles of user experience, interaction design and overall usability still apply. A dashboard must enable the user to gain the information and insights they need “at a glance”, while also enabling them to better perform their tasks, and enhance their user experience overall.
Designing solutions that work for users is what fuels my work. I’d love to connect and talk through your design ideas or challenges, connect with me today LinkedIn or contact me on Mimico Design House.
[2] Aarons GA, Hurlburt M, Horwitz SM. Advancing a conceptual model of evidence-based practice implementation in public service sectors. Adm Policy Ment Health. 2011;38(1):4–23.
Large Language Models (LLMs) are Artificial Intelligence algorithms that use massive data sets to summarize, generate and reason about new content. LLMs are built on a set of neural networks based on the transformer architecture. Each transformer consists of encoders and decoders that can understand text sequence and the relationship between words and phrases in it.
The generative AI technologies that have been enabled by LLMs have transformed how organizations serve their customers, how workers perform their jobs and how users perform daily tasks when searching for information and leveraging intelligent systems. To build an LLM we need to define the objective of the model and whether it will be chatbot, code generator or a summarizer.
Building an LLM
Building an LLM requires the curation of vast datasets that enable the model to gain a deep understanding of the language, vocabulary and context around the model’s objective. These datasets can span terabytes of data and can be grown even further depending on the model’s objectives [1].
Data collection and processing
Once the model objectives are defined, data can be gathered from sources on the internet, books and academic literature, social media and public and private databases. The data is then curated to remove any low-quality, duplicate or irrelevant content. It is also important to ensure that all ethics, copyright and bias issues are addressed since those areas can become of major concern as the model develops and begins to produce the results and predictions it is designed to do.
Selecting the model architecture
Model selection involves selecting the neural network design that is best suited for the LLM goals and objectives. The type of architecture to select depends on the tasks the LLM must support, whether it is generation, translation or summarization.
Perceptrons and feed-forward networks: Perceptrons are the most basic neural networks consisting of only input and output layers, with no hidden layers. Perceptrons are most suitable for solving linear problems with binary output. Feed-forward networks may include one or more layers hidden between the input and output. They introduce non-linearity, allowing for more complex relationships in data [2].
Recurrent Neural Networks (RNNs): RNNs are neural networks that process information sequentially by maintaining a hidden state that is updated as each element in the sequence is processed. RNNs are limited in capturing dependencies between elements within long sequences due to the vanishing gradient problem, where the influence of distant input makes it difficult to train the model as their signal becomes weaker.
Transformers: Transformers apply global self-attention that allows each token to refer to any other token, regardless of distance. Additionally, by taking advantage of parallelization, transformers introduce features such as scalability, language understanding, deep reasoning and fluent text generation to LLMs that were never possible with RNNs. It is recommended to start with a robust architecture such as transformers as this will maximize performance and training efficiency.
Figure 1. Example of an LLM architecture [3].
Implementing the model
Implementing the model requires using a deep learning framework such as TensorFlow or PyTorch to design and assemble the model’s core architecture [4]. The key steps in implementing the model are:
Defining the model architecture such as transformers and specifying the key parameters including the number of heads and layers.
Implementing the model by building the encoder and decoder layers, the attention mechanisms, feed-forward networks and normalizing the layers.
Designing input/output mechanisms that enable tokenized text input and output layers for predicted tokens.
Using modular design and optimizing resource allocation to scale training for large datasets.
Training the model
Model training is a multi-phase process requiring extensive data and computational resources. These phases include:
Self-supervised learning where the model is fed massive amounts of data, so that it can be trained in language understanding and predicting missing words in a sequence.
Supervised learning where the model is trained to understand prompts and instructions allowing it to generalize, interact and follow detailed requests.
Reinforcement learning with Human Feedback (RLHF) involves learning with human input to ensure that output matches human expectations and desired behaviour. This also ensures that the model avoids bias and harmful responses and that the output is helpful and accurate.
Fine tuning and customization
Customization techniques include full model fine-tuning where all weights in the model are adjusted to focus on task-specific data. It is also possible to fine-tune parameters and engineer prompts to focus on smaller modules, saving resources and enabling easier deployment.
Training a pre-trained model based on domain-specific datasets allows the model to specialize on target tasks. This is easier and less resource-intensive than training a model from scratch since it leverages the base knowledge already learned by the model.
Model deployment
Deploying the LLM makes it available for real-world use, enabling users to interact with it. The model is deployed on local servers or cloud platforms using APIs to allow other applications or systems to interface with it. The model is scaled across multiple GPUs to handle the growing usage and improve performance [5]. The model is continually monitored, updated and maintained to ensure it remains current and accurate.
Ethical and legal considerations
The ethical and legal considerations are important in the development and deployment of LLMs. It is important that the LLM is unbiased and that it avoids propagating unfair and discriminatory outputs. This extends to discriminatory and harmful content which can be mitigated through reinforcement learning with human feedback (RLHF).
Training data may contain sensitive and private information, and the larger the datasets used to train the model the greater the privacy risks they involve. It is essential that privacy laws are adhered to and followed to ensure the models can continue to evolve and develop while preventing unintended memorization or leakage of private information.
Copyright and intellectual property must also be protected by ensuring that the proper licenses are obtained. Regular risk and compliance assessments and proper governance and oversight over the model life cycle can help mitigate ethical and legal issues.
Conclusion
Developing and deploying an LLM in 2025 requires a combination technical, analytical and soft skills. Strong programming skills in Python, R and Java are critical to AI development. A deep understanding of machine learning and LLM architectures including an understanding of the foundational mathematical concepts underlying them, are also critical. It is also important to have a good understanding of hardware architectures including CPUs, GPUs, TPUs and NPUs to ensure that the tasks performed by the LLM are deployed on the most suitable hardware to ensure efficiency, scalability and cost-effectiveness.
Other skills related to data management, problem-solving, critical thinking, communication and collaboration, and ethics and responsible AI are also essential in ensuring the models remain useful and sustainable.
While LLMs and their revolutionary transformer technology continue to impress us with new milestones, their foundations are deeply rooted in decades of research conducted in neural networks at countless institutions, and through the work of countless researchers.
Introduction
Large Language Models (LLMs) have gained momentum over the past five years as their use proliferated in a variety of applications, from chat-based language processing to code generation. Thanks to the transformer architecture, these LLMs possess superior abilities to capture the relationships within a sequence of text input, regardless of where in the input those relationships exist.
Transformers were first introduced in a 2017 landmark paper titled “Attention is all you need” [1]. The paper introduced a new approach to language processing that applied the concept of self-attention to process entire input sequences in parallel. Prior to transformers, neural architectures handled data sequentially, maintaining awareness of the input through hidden states that were recurrently updated with each step passing its output as input into the next.
LLMs are only an evolution of decades old artificial intelligence technology that can be traced back to the mid 20th century. While the breakthroughs of the past five years in LLMs have been propelled by the introduction of transformers, their foundations were established and developed over decades of research in Artificial Intelligence.
The History of LLMs
The foundations of Large Language Models (LLMs) can be traced back to experiments with neural networks conducted in the 1950s and 1960s. In the 1950s, researchers at IBM and Georgetown University investigated ways to enable computers to perform natural language processing (NLP). The goal of this experiment was to create a system that allowed translation from Russian to English. The first example of a chatbot was conceived in the 1960s with “Eliza”, designed by MIT’s Joseph Weizenbaum, and it established the foundations for research into natural language processing.
NLPs relied on simple models like the Perceptron, which were simple feed-forward networks without any recurrence features. Perceptrons were first introduced by Frank Rosenblatt in 1958. They were a single-layer neural network, based on an algorithm that classified input into two possible categories, and tweaked its predictions over millions of iterations to improve accuracy [3]. In the 1980s, the introduction of Recurrent Neural Networks (RNNs) improved on perceptrons by handling data sequentially while maintaining feedback loops in each step, further improving learning capabilities. RNNs were better able to understand and generate sequences through memory and recurrence, something perceptrons could not do [4]. Modern LLMs improved further on RNNs by enabling parallel rather than sequential computing.
In 1997, Long Short-Term Memory (LSTM) networks introduced deeper and more complex neural networks that could handle greater amounts of data. Fast forward to 2019, a team of researchers at Google introduced the Bidirectional Encoder Representations from Transformers (BERT) model. BERT’s innovation was its bidirectionality which allowed the output and input to take each other’s context into account. This allowed the pre-trained BERT to be fine-tuned with just one additional output layer to create state-of-the-art models for a range of tasks [5].
From 2019 onwards, the size and capabilities of LLMs grew exponentially. By the time OpenAI released ChatGPT in November 2022, the size of its GPT models was growing in staggering amounts, until it reached an estimated 1.8 trillion parameters in GPT-4. These parameters include learned model weights that control how input tokens are transformed layer by layer, as discussed later in this article. ChatGPT allows non-technical users to prompt the LLM and receive a response quickly. The more the user interacts with the model, the better the context it can build, thus allowing it to maintain a conversational type of interaction with the user.
The LLM race was on. All the key industry players began releasing their own versions of LLMs to compete with OpenAI. To respond to ChatGPT, Google released Bard, while Meta introduced LLaMA (Large Language Model Meta AI). Microsoft had partnered with OpenAI in 2019 and built a version of its Bing search engine powered by ChatGPT. DataBricks also released its own open-source LLM, named “Dolly”
Understanding Recurrent Neural Networks (RNNs)
The inherent characteristic of Recurrent Neural Networks (RNNs) is their memory or hidden state. RNNs process input sequentially, token by token, with each step considering the current input token and the current hidden state to calculate a new hidden state. The hidden state acts as a running summary of the information seen so far in the sequence. RNNs understand a sequence by processing them word by word, while keeping a running summary of the words seen so far [6].
The recurrent structure of RNNs means that they perform the same computation at each step, with their internal state changing based on the input sequence. Therefore, if we have an input sequence x = (x1, x2, …, xt), the RNN updates its hidden state ht at time step t using the current input xt and the previous hidden state ht-1. This can be formulated as:
Where:
ht is the new hidden state at time step t
ht-1 is the hidden state from the previous time step
xt is the input vector at time step t
Whh and Wxh are the shared weight matrices across all time steps for hidden-to-hidden and input-to-hidden connections, respectively.
bh is a bias vector
tanh is a common activation function (hyperbolic tangent), introducing non-linearity.
This process can be visualized by breaking out the RNN timeline to show a snapshot of the system at each step in time, and how the hidden state is updated and passed from one step to the next.
Figure 1. An RNN through time. The RNN cell processes input and the hidden state from time t-1 to produce the hidden state that is used as input together with token input from time t.
Limitations of RNNs
The sequential nature of RNNs limits their ability to process tasks that contain long sequences. This may be one of the main limitations that gave rise to the development of the transformer architecture and the need to process sequences much faster and in parallel. The following are some of the main limitations of RNNs.
Limitations in modeling long-range dependencies: RNNs are limited in capturing dependencies between elements within long sequences. This limitation is due primarily to the vanishing gradient problem. As gradients (error signals) occur during later steps in time, it becomes increasingly more difficult for the signal to flow backwards to earlier time steps and adjust the weights. This is because the longer the sequence the fainter the signal becomes. As the signal becomes weaker, by the time it reaches the relevant steps it becomes increasingly more difficult for the network to learn and trace back the relationship between those earlier inputs and the later outputs.
Sequential processing: RNNs process sequences token by token, in order. Hidden states must also be processed sequentially such that to obtain the hidden state at time t, the RNN must use the hidden state from t-1 as input. Modern hardware like GPUs and TPUs are well equipped to work with parallel computation. RNNs are unable to make use of this hardware due to their sequential processing, which leads to longer training times compared to parallel architectures.
Fixed size of hidden states: In the sequence-to-sequence model, the encoder must process and compress the entire input sequence into a single fixed size vector. This vector is then passed to the RNN decoder which is used to generate the output for the next hidden state. The compression of potentially long and complex input sequences into fixed-size vectors can be challenging. It also makes it difficult to retrain the network on all the input details that may have been compressed, and thus potentially causing some important information required for training to be missed.
How Transformers Replaced Recurrence
The limitations of RNNs in optimizing learning over large sequences and their sequential processing gave rise to the transformer architecture. Instead of sequential processing, transformers introduced self-attention, enabling the network to learn from any point in the sequence, regardless of distance.
Self-attention in transformers is analogous to the way humans process long sequences of text. When we attempt to translate text or process complex sequences, we do not read the entire text and then attempt to translate or understand it. Instead, we tend to go back and review parts of the text that we determine are most relevant to our understanding of it, so that we can generate the output we are trying to produce. In other words, we pay attention to the most relevant parts of the input that will help us generate the output. Transformers apply global self-attention that allows each token to refer to any other token, regardless of distance. Additionally, by taking advantage of parallelization, transformers introduce features such as scalability, language understanding, deep reasoning and fluent text generation to LLMs that were never possible with RNNs.
How Transformers Pay Attention
Self-attention enables the model to refer to any token in the input sequence and capture any complex relationships and dependencies within the data [7]. Self-attention is computed through the following steps.
1. Query, Key, Value (Q,K,V) matrices
Query (Q): Represents what current information is required or must be focused on. This can be described by asking the question “What information is the most relevant right now?”
Key (K): Keys act as identifiers for each input element. They are compared against the input sequence to determine relevance. This is analogous to asking the question “does this input token match the information I am looking for?”
Value (V): Values are also associated with each input token and represent the content or the meaning of that token. Values are weighted and summed to produce the context vector, which can be described as “this is the information I have”.
The model performs a lookup for each Query across all Keys. The degree to which a Query matches a Key determines the weight assigned to the corresponding Value. The model then calculates a weight or an attention score that determines how much attention a token should receive when generating predictions. The attention scores are used to calculate a weighted sum of all the Value vectors from the input sequence. The result is a vector containing the weighted sum of all the weighted value vectors.
Figure 2. Calculating the weighted sum vector. Attention scores are multiplied by the Value (input) vectors which are then summed to produce the weighted sum vector.
We have already discussed how traditional RNNs struggle to retain information for distant input due to the sequential nature of their hidden state. Attention, on the other hand, allows the model to consider the weights of all inputs and by summing them up. The resulting vector incorporates information from all inputs with the proper weights assigned to them. This allows the model to have a context of all input, while focusing on the most relevant information in the sequence, regardless of their distance.
2. Multi-head attention
When we consider a sentence, we do not consider it one word at a time. Instead, we look at each specific word in the sentence and consider whether it is the subject or the object. We also consider the overall grammar to make sense of the sentence and what it is trying to convey.
The same analogy applies when calculating attention. Instead of performing a single attention calculation for the Q, K, V vectors, multiple calculations are performed each on a single attentionhead, such that each head looks at a different pattern or relationship in the sequence. This is the concept of multi-head attention which allows the parallel processing of the Q, K, V vectors. It allows the model to look at different patterns or relationships within the sequence.
3. Masked multi-head self-attention
Masking ensures that the head focuses only on the tokens received so far when generating output, without looking ahead into the input sequence to generate the next token.
Attention score: The dot product of the Q and K matrices is used to determine the alignment of each Query with each Key, producing a square matrix reflecting the relationship between all input tokens.
Masking: A mask is applied to the resulting attention matrix to positions the model is not allowed to access, thus preventing it from ‘peeking’ when predicting the next token.
Softmax: After masking, the attention score is converted into probability using the Softmax function. The Softmax function applies a probability distribution to a vector whose size matches the vocabulary of the model, called logits. For example, if the model has a vocabulary of 50,000 words, the output logits vector will have a dimension of 50,000. Each element in the logits vector corresponds to a score for one specific token in the vocabulary. The Softmax function takes the logits vector as input, and outputs a probability vector that represents the model’s predicted probability distribution over the entire vocabulary of the model for the current position in the output sequence.
When it calculates attention for the Q, K, V vectors, the model does not recalculate attention for the same original Q, K, V vectors. Rather, it learns separate linear projections for each head. If we have h attention heads, then each head i learns the projection matrices
Each head performs the scaled Dot-Product Attention calculation using its projected Qi, Ki, Vi:
Where dk is the dimension of the Ki vectors within each head. Each projection of Qi, Ki, Vi allows a head to focus on and learn from a different representation of the original input. By running these calculations in parallel the model can learn about different types of relationships within the sequence.
4. Output and concatenation
The final step is to concatenate the output from all attention heads and apply a linear projection, using a learned weight matrix, to the concatenated output. The concatenated output is fed into another linear feedforward layer, where it is normalized back to a constant size to preserve the original meaning of the input before it is passed deeper into additional layers in the network [8].
Conclusion
There is no doubt that transformers have revolutionized the way LLMs have been deployed and applied in a variety of applications, including chatbots, content creation, agents and code completion. By relying on large and ever-growing volume of parameters, and an architecture that is designed for scalability and parallel computing, we are only beginning to discover the breadth of applications transformers can have.
As the challenges facing LLMs continue to be overcome, such as the ethical and environmental concerns, we can expect them to continue to become more efficient, more powerful and ultimately more intelligent. While LLMs and their revolutionary transformer technology continue to impress us with new milestones, their foundations are deeply rooted in decades of research conducted in neural networks at countless institutions, and through the work of countless researchers.
References
[1] Ashish Vaswani, Noam Shazeer, Niki Parmar, Jakob Uszkoreit, Llion Jones, Aidan N. Gomez, Łukasz Kaiser, Illia Polosukhin. “Attention Is All You Need.” In Proceedings of the 31st Conference on Neural Information Processing Systems (NeurIPS 2017). arXiv:1706.03762 cs.CL, 2017