Cultivating Optimism: A Skill for Success

Optimism is a remarkable and transformative belief that invites us to view our circumstances through a lens of potential and hope. It asserts that improvement is not just a distant dream but a reality within our grasp, even in the face of complex challenges and significant constraints. Instead of waiting for absolute certainty to take action, we are encouraged to trust that clarity and solutions will emerge through our engagement with the world around us.

This perspective extends far beyond a mere positive attitude; it fundamentally shapes our approach to life’s obstacles. By allowing us to let go of fear and embrace new possibilities, optimism empowers us to move forward, even when the path ahead seems uncertain. It prevents us from being immobilized by the risks and potential failures that often overshadow our ambitions.

Where fear may narrow our focus and amplify doubts, optimism broadens our horizon, revealing opportunities alongside risks. It fosters creativity, bolsters innovative thinking, and instills the confidence needed to confront difficulties. Setbacks transform from mere failures into invaluable learning experiences that guide our next steps. By adopting this optimistic mindset, we pave the way for decisive action amid uncertainty, driven by the belief that our efforts will ultimately yield positive outcomes. Over time, this approach diminishes the hold of fear and fortifies our confidence in the pursuit of success.

The Art of Navigating Uncertainty

In professional environments, optimism shows up when we share ideas, ask for feedback, and see pushback as helpful instead of negative. In our personal lives, it means making progress even when we don’t know the outcome, trusting that moving forward will make things clearer.

People who expect success and move forward with confidence stay engaged longer. Instead of viewing setbacks as reasons to give up, they see them as signs to change their approach. This attitude promotes ongoing improvement in our ideas. Rather than asking, “What if this fails?” optimism leads us to think, “What if this helps me grow and teaches me something important?”

Research shows that optimism is more than just feeling good; it can lead to real success. A well-known study found that optimistic workers performed better than those who weren’t as hopeful, not just because they worked hard, but because they believed success was possible, even when challenges appeared [1]. By focusing on our ideas’ potential for success rather than fears of failure, we can turn setbacks into chances to learn and adopt a mindset where anything seems possible, even with tough problems.

Stories of Growth in Design

When faced with criticism or obstacles, an optimistic designer doesn’t back down – instead, they listen carefully, rethink their approach, and make improvements. Take, for example, a designer presenting ideas to stakeholders who seem doubtful; rather than viewing skepticism as rejection, optimism encourages open dialogue and teamwork, which can lead to better outcomes. This collaborative atmosphere can foster creative solutions that might not have been considered otherwise.

Additionally, the influence of optimism on problem solving is profound. An optimistic designer approaches challenges with a solution-oriented mindset, exploring multiple angles and possibilities. They become adept at adjusting their strategies in real-time, allowing them to pivot when necessary. This flexibility not only enhances the design process but also builds resilience, enabling designers to bounce back from setbacks with renewed vigor.

This positive mindset helps designers stay focused on what works, learn from setbacks, and see every challenge as something that can be overcome, even when the problems are tough. It nurtures a culture of innovation, where experimentation and risk-taking are encouraged. This can lead to groundbreaking ideas that elevate design projects. When designers embrace an optimistic view, they are more likely to inspire those around them, fostering an environment where creativity thrives.

Furthermore, optimism extends beyond design into everyday life and long-term goals. It shapes how we interact with colleagues, clients, and even family, promoting stronger relationships built on trust and mutual respect. Instead of worrying about being judged or failing, optimism encourages us to engage with the world in meaningful ways. This perspective allows us to approach uncertainty with confidence, viewing our efforts, big or small, as essential steps in our journey toward success. It empowers individuals to take initiative, volunteer for new projects, and seek out opportunities for growth, ultimately contributing to both personal and professional development.

Embracing the Power of Optimism

Optimism is not a magical gift; it’s a skill you can nurture through purposeful habits:

  • Shift your self-talk: See setbacks as valuable lessons rather than proof of shortcomings, without being consumed by how the setback made you feel. Our self-talk drives our actions, and the more we focus on cultivating positive self-talk, the more we will see that reflect in our actions and the outcomes we see, whether at work or in everyday life. This process requires intentional effort and mindfulness; we can start by recognizing negative patterns in our self-talk and consciously replacing them with affirming statements. Over time, by continuously reinforcing positive narratives, we establish a healthier mindset, which not only benefits our personal growth but also enhances our relationships and overall well-being.
  • Acknowledge progress: Small achievements build confidence, making bigger goals seem within reach and more attainable. Achieving what might seem like the smallest task can significantly impress our subconscious mind, fostering a positive feedback loop that encourages us to continue pushing ourselves to achieve even more every day. This recognition not only propels our motivation but also reinforces our belief in our capabilities, allowing us to set and pursue increasingly ambitious objectives with a sense of purpose and enthusiasm.
  • Connect with supportive people: Our choices in company and environment shape our mindset and actions. Surrounding ourselves with individuals who uplift, encourage, and inspire can significantly influence our personal growth and overall well-being. Seeking out a community that shares similar values, aspirations, and interests can foster a sense of belonging and motivation, enhancing our ability to navigate life’s challenges and achieve our goals.
  • Express gratitude: Pay attention to what you have and what matters now, instead of dwelling on what’s absent. Practicing gratitude can have a profound impact on your overall well-being and happiness. It helps you appreciate the positive aspects of your life, leading to a clearer perspective. Gratitude changes our mindset to one of opportunity and abundance rather than one of lack. This shift in focus is essential, as it trains our subconscious mind to find the opportunities that surround us, ultimately fostering a more fulfilling and enriched life rather than concentrating solely on what’s lacking. By regularly acknowledging and valuing the good in your life, you can create a positive feedback loop that enhances your emotional resilience and overall life satisfaction.

Conclusion

Building optimism enriches both our personal and professional lives, enabling us to approach uncertainty with curiosity rather than apprehension. When we examine design, careers, relationships, and ambitions through an optimistic lens, we empower ourselves as a collective: fear no longer constrains our choices or actions. Instead, we learn to identify new possibilities, viewing setbacks as stepping stones toward success because we trust in our collective capacity to take constructive action.

By replacing fear with optimism, we unlock a wealth of opportunities that the universe has to offer. An optimistic perspective allows us to see the abundance that surrounds us, revealing resources and connections that we might have previously overlooked. As we cultivate an optimistic outlook together, we align ourselves with the flow of life, inviting growth and prosperity into our shared experiences.

In essence, optimism acts as a magnifying glass that amplifies our awareness of possibilities, encouraging us to reach for what is available and achievable. As we embrace this powerful mindset collectively, we not only enhance our potential as individuals but also inspire those around us to recognize the vast opportunities that lie ahead. This shift towards optimism nurtures a culture of collaboration and support, where everyone is empowered to explore their unique paths while contributing to the abundance available in the universe.

[1] Seligman, M. E. P. (2006). Learned optimism: How to change your mind and your life (2nd ed.). Vintage Books.

The Power of Optimism in Design: Lessons from Sales and Personal Experience

When we are optimistic, we strive to bting out the best in us and create our best work. An optimistic attitude allows us to be bold and even adventurous with our ideas, and we start to create out of inspiration and confidence in the true potential of our work.

Introduction

In his book Learned Optimism Martin Seligman describes a study in 1985 that focused on fifteen thousand insurance agent applicants to Met Life [1]. The study involved one thousand of the fifteen thousand applicants who failed the standard industry test, but who took an additional test called the ASQ that determined whether they were optimists or pessimists. The higher the ASQ score the more optimistic an agent was determined to be. The goal of the study was to hire these agents as part of Met Life’s workforce and measure the performance of optimistic agents compared to the pessimistic ones.

The study showed that agents in the top half of the ASQ score sold 20% more insurance than the less optimistic ones from the bottom half. Agents from the top quarter of the ASQ sold 50% more insurance than those from the bottom quarter. The study predicted that optimism determined which of the agents survived and sold the most insurance, and it did so about as well as the industry test. Seligman’s study clearly shows the impact of optimism on the success of insurance agents selling insurance, and it enabled Met Life to change their hiring practices to not focus only on whether agents passed the industry test, but also on how optimistic they were.

How does Seligman’s study apply to design? Designers, like insurance agents, are also sales people. They sell ideas, stories and concepts that shape products to a different group of people. While insurance is a discretionary product that consumers can choose not to buy, designers sell key ideas that shape the way business organizations operate, the way they serve their customers and that ultimately shape the business bottom line. In a way, the challenges designers face in their task of selling their design ideas can be just as challenging, if not more challenging, than that of insurance agents. That’s because designers must sell ideas for products that must work and achieve the business and organizational success they set out to achieve. In this case, “not buying” the product is not an option for the organization, and the product and the ideas behind it must succeed.

Why optimism is essential for a designer

A designer’s role is not limited to only being able to tell compelling stories about the design solutions they propose. They need to effectively sell the ideas built into those stories to business stakeholders, who can often be at different levels of seniority and receptiveness. If we were to rely on the results of the study by Seligman as a guide, then optimism and a positive mindset play a key role in enabling a designer to achieve their objectives.

An optimistic mindset is essential to the designer’s success and the success of their team. Every organization has a different culture and level of receptiveness to change, especially when it comes to digital products that reimagine existing business processes. The designer may be working with a business team that is used to following a decades old business processs and they may be resistant to changing it. A successful designer can place themselves in any type of business environment, adapt to the existing culture and learn to work within its confines.

The key is to maintain a positive and optimistic attitude towards the outcomes of the project, the stakeholders and the team the designer works with. This attitude communicates the designer’s confidence in their ability to succeed in their work by demonstrating to everyone around them, that they believe in the value their work and design will bring.

How optimism helped me in my career

On a past project where I led the design for an options trading application at a financial institution, I witnessed the importance of an optimistic mindset firsthand during a design review I was leading. The application I was working on was a highly specialized investing application, and I was working with a team of stakeholders who were extremely specialized in their line of business and had strong beliefs about how the application should behave. The stakeholders believed, and rightly so, that they had a strong understanding of their customers and how they tended to use the application. When I started work on the application, I relied on user research, personas and journeys as well as extensive competitive analysis and frequent peer reviews to propose my designs. During one of the design reviews, as I was reviewing a flow in the design I was proposing, one of the stakeholders in a corner of the room interjected and said:

“I am not sure why we should take his (referring to me) advice on how this should work. We can do a far better and more efficient job at it if we design and implemented it ourselves.”

This comment could have demotivated me and discouraged me from continuing with my review. I could have viewed it as a failure rather than feedback. However, I remember not being phased by it because I was confident in the value of my design and I needed to show that to the stakeholders. Instead of taking that comment and allowing it to impact me negatively, I acknowledged the feedback and I repeated my explanation of the design. I backed up my explanation by invoking the research, the competitive analysis, best practices and peer reviews that led me to the proposed design. Reframing this experience and seeing the positive in it fueled my confidence that I would be able to get buy-in from all stakeholders including the one who offered the feedback. I was able to show them the value in the design I was proposing by acknowledging their feedback and showing my confidence in the design I was proposing through evidence and research.

There was another occasion in my career where I realized the value of having an optimistic mindset. On that occasion, I found that my design was well received by the stakeholders after several design reviews and iterations. However, one day as I was reviewing my design with my manager, I realized he did not have a good opinion of it. This was not uncommon, because a good designer should always operate from a perspective that no design is prefect and that there is always room to improve. However, what was uncommon was the way this feedback was delivered:   

“I understand this design has been approved by the stakeholders, but I don’t like it. It may too late to change it now, but I will make sure to change it in the next product iteration.”

In other words, instead of his feedback being constructive and offering ideas on how to improve the design, it was dismissive and only offered the option of him taking over the design and changing it himself. This could have been another instance where it was easy to feel a sense of failure after all the work and effort I invested in obtaining the stakeholders’ buy-in. Instead, I worked with my manager to understand where he thought the gaps were, took his feedback and incorporated it in the design. I took leadership and ownership of this situation and worked with the project manager to allow me to regroup with the stakeholders, and I was able to successfully obtain their buy-in on the updates.

These experiences, along with many other experiences I had over my career, taught me the power of optimism and a positive mindset. On both of the occasions I mentioned above, I was successful in moving the design toward production with great feedback from end users. I did not give up and maintained confidence in my abilities and my design ideas, and I was able to approach my work from a perspective that was geared towards and focused on success. Everyone I worked with also wanted to invest in my success because it also meant they were also investing in their own success. When a designer adopts an attitude of optimism they quickly notice that everyone they work with also adopts the same attitude. There is no doubt that an optimistic attitude paves the way to overcoming the  challenges and obstacles faced in the design process, even if that took time and effort to achieve.

How a designer can adopt an optimistic mindset

The practice of cultivating optimism is grounded in Psychology. When practiced by the designer, these principles can bring tremendous benefits to their work. Below are the most important principles that can be practiced to cultivate optimism:

Cognitive reframing – Mistakes can happen. Important requirements may be missed or misunderstood. Other times, design decisions are made but no close attention is paid to them until much later in the design stage, and they must be changed. Instead of the designer blaming themselves for mistakes, it is more useful to reframe the mistake, turn it into a learning experience and find a way to pivot.

Gratitude practice – For a designer this means observing and focusing on the occasions when their work makes a positive impact. For example, not everyone may agree with their design direction, and they may often face criticism on what designs should look like. Focusing on the positive aspects and how their design is making a difference to the stakeholders and end users, and appreciating the impact it is making, can inspire the designer to take the feedback received and further improve on their work.  

Visualizing positive outcomes – Visualizing best case scenarios helps create a sense of possibility and cultivates an attitude that anything can be achieved. A designer should focus on the possibilities a design solution can create and operate from a mindset that their design solution will bring the value that is expected.

Surrounding oneself with optimism – Our environment is important in reinforcing how we behave and react. When we surround ourselves with positivity, positive outcomes will come to us. This practice goes beyond the workplace and applies to everything we do in life. If a designer is constantly seeking a positive environment, then that will ultimately reflect in their attitude and how they come across to others they work with. The designer will notice that everyone they work with becomes more receptive to their ideas, and more willing to work with them to develop those ideas and share in their success.

Setting small, achievable goals – Progress fuels optimism, and small wins help us feel capable. When design problems seem difficult or consensus seems out of reach, it is important to set small and achievable milestones, and celebrate when those milestones are achieved.

Practicing self-compassion – We are always our own harshest critics. Speaking to ourselves with compassion and encouragement, not blame, helps us find the positive in our work and move forward with solutions that will allow us to achieve our goals.

Adopting an ‘Experimental’ mindset – This practice is the most important one in cultivating an optimistic mindset. If something does not work, it should be considered as feedback to improve and not a failure. It is all too often that designers experience setbacks where design may not meet expectations. Sometimes business stakeholders or managers may disagree with the designer’s approach. A designer might react to this thinking “I did not do a good job on this design” or “I failed to understand the requirements”. Reframing this as “I can propose different design alternatives” or “I can show how my design improves on the requirements” makes the setback feel less threatening.

Conclusion

Seligman’s study showed that optimism could predict success, above and beyond traditional criteria for hiring insurance agents. The results of the study were so effective that Met Life and other industry players changed their hiring practices to hire agents who scored high on the optimism test yet narrowly failed the industry test. Like this study in insurance sales, the success of a designer in his work also hinges on optimism and a positive attitude. It is possible for a designer to follow and implement the best practices and theory of design, but if they cannot maintain an optimistic and positive attitude they will struggle to achieve a successful outcome. When we are optimistic, we strive to bring out the best in us and create our best work. An optimistic attitude allows us to be bold and even adventurous with our ideas, and we start to create out of inspiration and confidence in the true potential of our work. Optimism empowers a designer to focus on the success of their design ideas rather than the failures, turn setbacks into opportunities and adopt a mindset where everything is achievable even when faced with complex problems.   

References

[1] Seligman, M. E. P. (2006). Learned optimism: How to change your mind and your life (2nd ed.). Vintage Books.